MR DARCY’S – HAND BLENDED TEAS
Branding, logo, illustration and package design. The tea packaging was designed for a premium target market, colours and illustration style were inspired by the mid to late 19th century and Jane Eyre’s novels. Typography was inspired by the pharmaceutical and herbal tonics at the time. The inside of the packaging, when opened, tells the story of Mr Darcy: ‘Mr Darcy’s general store was located in London from 1863 to 1915 and created a name for himself blending the finest teas from around the world. Queen Victoria and King Edward VII were regular patrons. Today his great grandson has recreated these fine blends for today’s market, for you to enjoy, just as they did in the early Victorian era.’ The tea plant illustration on the inside of the package adds a luxurious botanical feel.