TRAVEL BLISS

The project was to develop a new bold logo, aimed at the high-end travel market that went further than most: luxury, service, and individuality. The logo represents map cartography through contour lines, while its shape explores the idea of a futuristic doorway or path into another world, like a black hole, a new world to discover and explore. It also has a 60’s retro feel, which taps into the target age demographic. (Student project as part of studies)